Overview

Clinical nutritionist Rosie Eyre’s mission is to cut through food fads, and provide simple, honest, expert nutritional advice.

Brief

Rosie needed to create greater consistency throughout all of her business touch points, as she was planning to expand into new areas and wanted to create greater recognition for her brand.

Solution

Working around the central idea of “no-nonsense nutrition” each execution was designed to be as clear and direct as possible, from visually breaking down ingredients for each recipe, to writing in direct benefits into each recipe title. This Resulted in a memorable and  refreshing identity, targeting Rosie’s young to middle aged, female audience.

Branding,
Art direction,
Print and Digital design,
UX and UI.