Overview

Poesia - a new range of Italian made, glass bricks, brought to the Australian market by Brickworks.

Brief 

Create a campaign that targets and inspires the high end residential and architectural market, shows off the unique characteristics of the product and helps to increase sales. 

Solution

Through the central idea of “poetic reflection”, all touch-points delivered a unique, visually distinctive campaign, that provided dramatic cut through in the market.

Designed whilst at Design Suite

Campaign concept,
Art direction,
Video direction,
Roll out,
Advertising.