Overview

As part of an ongoing project for Brickworks Building Products, we were engaged to redefine, elevate and consolidate their online presence for both their master brand and sub-brands such as UrbanStone.  

Brief

Audit existing site, take on marketing and business objectives, create consistency across all sites, enable e-commerce functionality, integrating with national sales infrastructure.

Solution

We created a central design framework that can be applied across all of the company’s transactional websites. Working closely with all stakeholders we identified the needs of the key audiences (consumers, architects and builders) and prioritised and clarified the user experience.

Designed whilst at Design Suite

Digital design,
Content and customer journey mapping,
Framework architecture,
UX and UI.